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Giraldi, Janaina de Moura Engracia
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Lourenção, Marina Toledo de Arruda
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
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2
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
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3
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
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4
Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
Telecommunications policy : the international journal …
45
(
2021
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
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