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Online-Marketing
Konsumentenverhalten
79,078
Consumer behaviour
78,645
Social Web
20,162
Social web
20,128
Markenführung
17,005
Brand management
16,983
Markenimage
10,851
Brand image
10,636
Beziehungsmarketing
10,363
Relationship marketing
10,350
Theorie
10,087
Theory
9,912
Internet marketing
8,116
Markenartikel
6,381
Brand
6,343
Online-Handel
6,000
Online retailing
5,985
Deutschland
5,810
USA
5,810
Customer satisfaction
5,772
Kundenzufriedenheit
5,771
United States
5,591
Germany
5,416
Electronic Commerce
4,900
E-commerce
4,705
Dienstleistungsqualität
4,516
Service quality
4,513
Einzelhandel
4,426
Retail trade
4,331
Werbewirkung
4,246
Advertising effects
4,194
Marketingmanagement
3,928
Marketing management
3,890
Virales Marketing
3,757
Viral marketing
3,756
Experiment
3,574
Verbraucherverhalten
3,559
Werbung
3,537
Emotion
3,459
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All
Undetermined
4,252
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1,426
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Article
6,396
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1,834
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6
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5,774
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621
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621
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216
Non-commercial literature
216
Working Paper
161
Arbeitspapier
158
Collection of articles of several authors
136
Sammelwerk
136
Hochschulschrift
115
Aufsatzsammlung
110
Ratgeber
90
Case study
86
Fallstudie
86
Guidebook
85
Conference paper
79
Konferenzbeitrag
79
Thesis
49
Konferenzschrift
46
Lehrbuch
25
Textbook
19
Conference proceedings
16
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15
Sammlung
15
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14
Handbuch
14
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9
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9
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9
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9
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5
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4
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4
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3
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2
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2
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1
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7,741
German
490
Polish
5
French
3
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Dwivedi, Yogesh Kumar
23
Kreutzer, Ralf T.
20
Law, Chun Hung Roberts
18
Ozuem, Wilson
15
Rita, Paulo
15
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
14
Bigné Alcañiz, J. Enrique
13
Ghose, Anindya
13
Harrigan, Paul
13
Ko, Eunju
13
Stephen, Andrew T.
13
Karjaluoto, Heikki
12
Pauwels, Koen
12
Ahuja, Vandana
11
Choi, Yung Kyun
11
Hajli, Nick
11
Hollebeek, Linda D.
11
Hudders, Liselot
11
Martínez-López, Francisco J.
11
Okumus, Fevzi
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Skiera, Bernd
11
Smith, Katherine Taken
11
Tan, Yong
11
Tucker, Catherine
11
Bilgihan, Anil
10
Grewal, Dhruv
10
Michaelidou, Nina
10
Quach, Sara
10
Seo, Yuri
10
Urban, Glen L.
10
Whinston, Andrew B.
10
Wirtz, Bernd W.
10
Yoon, Sukki
10
Akram, Umair
9
Dens, Nathalie
9
Fogel, Joshua
9
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Springer Fachmedien Wiesbaden
41
IGI Global
12
Information Resources Management Association
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
MITP Verlags-GmbH & Co. KG
4
Universität Mannheim
4
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Universität Bremen
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
Campus Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
EBS Business School
1
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Published in...
All
Journal of business research : JBR
278
Journal of retailing and consumer services
165
International journal of internet marketing and advertising : IJIMA
159
International journal of advertising : the review of marketing communications
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of marketing communications
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of hospitality management
75
Journal of promotion management : innovations in planning and applied research
69
Journal of internet commerce
66
International journal of electronic marketing and retailing : IJEMR
62
Technological forecasting & social change : an international journal
62
SpringerLink / Bücher
61
Tourism management : research, policies, practice
61
Information systems research : ISR
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of advertising research
57
Cogent business & management
56
The journal of product & brand management
54
Business horizons
49
Electronic commerce research
49
International journal of technology marketing : IJTMkt
47
Journal of management information systems : JMIS
47
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Springer eBook Collection
44
International journal of advertising : the quarterly review of marketing communications
42
Journal of promotion management : JPM
42
International journal of contemporary hospitality management
40
Journal of electronic commerce research : JECR
38
Marketing intelligence & planning
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of hospitality marketing & management
36
Journal of strategic marketing
36
Psychology & marketing
36
International journal of business information systems : IJBIS
35
The journal of brand management : an international journal
35
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Source
All
ECONIS (ZBW)
8,204
USB Cologne (EcoSocSci)
19
EconStor
11
OLC EcoSci
1
RePEc
1
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date (oldest first)
1
Brand
community
integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Online brand
community
within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Online customer engagement : creating social environments through brand
community
constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
6
Social media and brand purchase : quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model
Xie, Karen
;
Lee, Young-Jin
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 204-238
Persistent link: https://www.econbiz.de/10011409421
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Brand identity and virtual brand
community
for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
9
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
10
Online brand
community
engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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