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In Mobile We Trust: How Mobile...
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9
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Stephen, Andrew T.
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3
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Rand, William
2
Zhang, Yuchi
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1
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2
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2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Saïd Business School WP 2015-19
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ECONIS (ZBW)
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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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2
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Social media strategy
Stephen, Andrew T.
- In:
The Routledge companion to strategic marketing
,
(pp. 352-363)
.
2021
Persistent link: https://www.econbiz.de/10012498771
Saved in:
5
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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6
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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7
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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8
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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9
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
10
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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