//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The benefits of social network...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Social Web
20,152
Social web
20,118
Soziales Netzwerk
16,331
Social network
15,382
Reputation
5,903
Internet marketing
5,766
Konsumentenverhalten
5,504
Consumer behaviour
5,498
Corporate reputation
4,886
Firmenimage
4,859
Unternehmensnetzwerk
4,508
Business network
4,501
Theorie
4,351
Theory
4,229
Beziehungsmarketing
2,462
Relationship marketing
2,457
Markenführung
2,435
Brand management
2,432
Viral marketing
2,273
Virales Marketing
2,273
Electronic Commerce
2,026
E-commerce
1,945
Soziale Beziehungen
1,940
Netzwerk
1,918
Network
1,916
Social relations
1,909
USA
1,903
United States
1,842
Deutschland
1,782
Social media
1,701
China
1,692
Germany
1,667
social media
1,635
Innovation
1,573
Online-Handel
1,538
Online retailing
1,535
Internet
1,531
Social capital
1,521
Öffentlichkeitsarbeit
1,521
more ...
less ...
Online availability
All
Undetermined
3,073
Free
1,019
Type of publication
All
Article
4,509
Book / Working Paper
1,343
Journal
7
Type of publication (narrower categories)
All
Article in journal
4,047
Aufsatz in Zeitschrift
4,047
Aufsatz im Buch
465
Book section
465
Graue Literatur
147
Non-commercial literature
147
Working Paper
104
Arbeitspapier
102
Collection of articles of several authors
99
Sammelwerk
99
Aufsatzsammlung
83
Ratgeber
83
Guidebook
78
Case study
75
Fallstudie
75
Hochschulschrift
71
Conference paper
57
Konferenzbeitrag
57
Thesis
32
Konferenzschrift
24
Lehrbuch
24
Textbook
18
Collection of articles written by one author
11
Sammlung
11
Handbook
10
Handbuch
10
Glossar enthalten
9
Glossary included
9
Conference proceedings
8
Amtsdruckschrift
5
Einführung
5
Government document
5
Article
2
Festschrift
2
Mikroform
2
Research Report
2
Advisory report
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Gutachten
1
more ...
less ...
Language
All
English
5,485
German
371
Polish
4
French
3
Spanish
3
Author
All
Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Qiu, Liangfei
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Fan, Weiguo
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
27
IGI Global
11
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
MITP Verlags-GmbH & Co. KG
4
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Wiley-VCH
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
47
Business horizons
45
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
44
Journal of internet commerce
42
SpringerLink / Bücher
41
Cogent business & management
40
Journal of management information systems : JMIS
40
International journal of electronic marketing and retailing : IJEMR
39
Springer eBook Collection
36
International journal of technology marketing : IJTMkt
34
Journal of strategic marketing
32
Marketing intelligence & planning
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of advertising research
26
Journal of marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Psychology & marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
5,825
USB Cologne (EcoSocSci)
27
EconStor
6
OLC EcoSci
1
Showing
1
-
10
of
5,859
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A stage to engage : social media use and corporate
reputation
Dijkmans, Corné
;
Kerkhof, Peter
;
Beukeboom, Camiel J.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 58-67
Persistent link: https://www.econbiz.de/10010499499
Saved in:
2
Perceptions on online
reputation
management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru
;
Schin, George Cristian
- In:
Journal of management research
9
(
2017
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
Saved in:
3
Online
reputation
of agri-food companies and determining factors : an empirical investigation
Fernández-Uclés, Domingo
;
Mozas-Moral, Adoración
; …
- In:
Review of managerial science : RMS
18
(
2024
)
2
,
pp. 363-384
Persistent link: https://www.econbiz.de/10014551398
Saved in:
4
Real-time brand
reputation
tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
Influencer marketing as a modern phenomenon in
reputation
management
Vodák, Josef
;
Čakanová, Lucia
;
Pekár, Miroslav
; …
- In:
Managing global transitions : international research journal
17
(
2019
)
3
,
pp. 211-220
Persistent link: https://www.econbiz.de/10012200760
Saved in:
6
How entrepreneurs build brands and
reputation
with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
7
Specifics of online
reputation
management of hotel services intermediaries and their role in
reputation
creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
Saved in:
8
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
9
Sentiment analysis of social commerce : a harbinger of online
reputation
management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
10
SIP-based VoIP anomaly detection engine using DTV and ONR
Banu, Saira
;
Mehata, K. M.
- In:
International journal of networking and virtual …
19
(
2018
)
2/3/4
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011981155
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->