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Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Routledge international handbook of consumer psychology
Jansson-Boyd, Catherine V. (ed.);  … - 2016 - First edition.
Persistent link: https://www.econbiz.de/10013183242
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Routledge international handbook of consumer psychology
Jansson-Boyd, Catherine V. (ed.);  … - 2017 - First edition
Falkowski & Bruce I. Newman -- Religion and consumer behaviour / Elizabeth A. Minton & Lynn R. Kahle -- The psychological … consumers : their vulnerability to persuasion and its effect on their choices / Dick Mizerski, Shasha Wang, Alvin Lee, & Claire … in consumers' self-control dilemmas / Aparna A. Labroo & Anastasiya Pocheptsova -- Sex drive and consumer decision …
Persistent link: https://www.econbiz.de/10013547357
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka; Karampela, Maria; Tonner, Andrea - In: International journal of consumer studies 46 (2022) 5, pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill; Poddar, Amit - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 27-38
Persistent link: https://www.econbiz.de/10011743753