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Social Branding : Strategien - Praxisbeispiele - Perspektiven

Schulten, Matthias Bernhard (ed.) - 2012

Persistent link: https://www.econbiz.de/10009557943

How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?

Smith, Andrew N.; Fischer, Eileen; Chen, Yongjian - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 102-113

Persistent link: https://www.econbiz.de/10009558961

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10009558966

Trends und Perspektiven im Online-Marketing

Kreutzer, Ralf T. - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 93-110). 2012

Persistent link: https://www.econbiz.de/10009559279

Die Bedeutung von Internet Word of Mouth zur Gewinnung von Automobilkäufern in China

Lingenfelder, Michael; Steymann, Gloria; Wevers, Ellen - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 351-362). 2011

Persistent link: https://www.econbiz.de/10009241234

Free marketing : 101 low and no-cost ways to grow your business, online and off

Cockrum, Jim - 2011

"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses....

Persistent link: https://www.econbiz.de/10009313308

Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry

Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312

Persistent link: https://www.econbiz.de/10009486390

Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands

Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159

Persistent link: https://www.econbiz.de/10009490224

Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt

De Walt, Ash; Ballouli, Khalid; Hutchinson, Michael - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10009491685

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

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