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Assessing hotel-related smartphone apps using online reviews

Wang, Dan; Xiang, Zheng; Law, Chun Hung Roberts; Ki, … - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 291-313

Persistent link: https://www.econbiz.de/10011499209

The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market

Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322

Persistent link: https://www.econbiz.de/10011350583

Branded apps : explaining effects of brands' mobile phone applications on brand responses

Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26

Persistent link: https://www.econbiz.de/10011997971

Antecedents of mobile app usage among smartphone users

Kim, Sang Chon; Yoon, Doyle; Han, Eun Kyoung - In: Journal of marketing communications 22 (2016) 6, pp. 653-670

Persistent link: https://www.econbiz.de/10011613227

Designing branded mobile apps : fundamentals and recommendations

Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315

Persistent link: https://www.econbiz.de/10011286505

Adoption of mobile applications for identifying tourism destinations by travellers : an integrative approach

Kuo, Tung-Sheng; Huang, Kuo-Chung; Nguyen Quyet Thang; … - In: Journal of business economics and management 20 (2019) 5, pp. 860-877

The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …

Persistent link: https://www.econbiz.de/10012175898