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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
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Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
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Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar; Kesharwani, Ankit; Gautam, Vikas; … - In: International journal of business 27 (2022) 2, pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
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Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita; Kesharwani, Ankit; Ponnam, Abhilash - In: Electronic commerce research 23 (2023) 4, pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084