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Online-Marketing
Niederlande
38,707
Netherlands
24,256
Werbung
13,788
Advertising
11,258
Werbewirkung
7,918
Advertising effects
7,692
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5,275
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2,481
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2,424
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2,410
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1,874
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1,532
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1,512
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1,510
advertising
1,400
Schätzung
1,389
Italien
1,354
Estimation
1,268
Arbeitsmarkt
1,249
Marketing
1,199
Schweden
1,192
Markenimage
1,153
Brand image
1,146
Entrepreneurship
1,140
Vergleich
1,116
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1,112
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1,058
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Wilbur, Kenneth C.
21
Tucker, Catherine
17
Jerath, Kinshuk
15
Tucker, Catherine E.
14
Sayedi, Amin
13
Goldfarb, Avi
12
Lewis, Randall A.
12
Pelsmacker, Patrick de
11
Russo, Antonio
11
Sahni, Navdeep S.
11
Yang, Yanwu
11
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Ghose, Anindya
10
Hudders, Liselot
10
Katona, Zsolt
10
Bart, Yakov
9
Bellman, Steven
9
Bergemann, Dirk
9
Choi, Yung Kyun
9
Narayanan, Sridhar
9
Rutz, Oliver J.
9
Voorveld, Hilde
9
D'Annunzio, Anna
8
Fogel, Joshua
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
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Simonov, Andrey
8
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8
Zhu, Yi
8
Gordon, Brett R.
7
Kim, Jooyoung
7
Pauwels, Koen
7
Rao, Justin M.
7
Reijmersdal, Eva A. van
7
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7
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7
Shin, Jiwoong
7
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Technische Universität Braunschweig
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Edward Elgar Publishing
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Frankfurt School Verlag GmbH
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Graduate School Of Business Administration
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ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
Leuphana Universität Lüneburg
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Nordic Council of Ministers
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Pira International
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Point-of-Purachse Advertising Institute
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1
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1
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International journal of advertising : the review of marketing communications
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing communications
58
Journal of business research : JBR
56
International journal of advertising : the quarterly review of marketing communications
46
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of retailing and consumer services
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of promotion management : JPM
27
Journal of marketing research : JMR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Psychology & marketing
21
Information systems research : ISR
20
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of current issues and research in advertising
17
International journal of electronic commerce : IJEC
16
Journal of marketing
15
Journal of marketing research
15
Marketing science
14
CESifo working papers
13
European journal of operational research : EJOR
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
European journal of marketing : EJM
12
Journal of internet commerce
12
Discussion papers / CEPR
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
NBER working paper series
11
Young consumers : insight and ideas for responsible marketers
11
Handbook of research on effective advertising strategies in the social media age
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of technology marketing : IJTMkt
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing intelligence & planning
10
Operations research
10
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Source
All
ECONIS (ZBW)
2,723
EconStor
10
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
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1
A longitudinal analysis of the changing roles of gender in
advertising
: a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
4
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
5
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
6
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
7
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
8
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
9
Down-to-the-Minute Effects of Super Bowl
Advertising
on Online Search Behavior
Reiley, David
;
Lewis, Randall A.
-
2013
Online consumer data presents new opportunities for measuring the effects of
advertising
. We combine search query data … with the commercial schedule for the 2011 Super Bowl to measure the causal impact of TV
advertising
on consumer search …
Persistent link: https://www.econbiz.de/10014039341
Saved in:
10
Search engine
advertising
effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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