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Online-Marketing
Konsumentenverhalten
79,172
Consumer behaviour
78,739
Electronic Commerce
23,540
E-commerce
20,861
Internet
19,763
Theorie
12,666
Theory
12,444
Online-Handel
11,039
Online retailing
10,980
Geschäftsmodell
10,537
Beziehungsmarketing
10,293
Relationship marketing
10,283
Business model
10,260
Deutschland
8,388
Germany
7,668
Markenführung
7,589
Brand management
7,588
USA
7,410
United States
7,120
Social Web
7,024
Social web
7,019
Mobilkommunikation
6,893
Mobile communications
6,824
Markenimage
6,601
Brand image
6,576
Internet marketing
6,395
Kundenzufriedenheit
6,017
Customer satisfaction
6,014
Einzelhandel
5,111
Dienstleistungsqualität
5,047
Service quality
5,033
Retail trade
4,976
Welt
4,442
Innovation
4,437
World
4,382
Brand
4,291
Markenartikel
4,282
Werbewirkung
3,743
Experiment
3,726
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Ghose, Anindya
18
Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
17
Lammenett, Erwin
16
Kollmann, Tobias
15
Filieri, Raffaele
13
Fritz, Wolfgang
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Urban, Glen L.
11
Grewal, Dhruv
10
Lambrecht, Anja
10
Quach, Sara
10
Tucker, Catherine
10
Wilbur, Kenneth C.
10
Wirtz, Bernd W.
10
Ahuja, Vandana
9
Akram, Umair
9
Bonatti, Alessandro
9
Dennis, Charles
9
Dens, Nathalie
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Kumar, Vikas
9
Loureiro, Sandra Maria Correia
9
Okumus, Fevzi
9
Pavlou, Paul A.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Schultz, Carsten D.
9
Tan, Yong
9
Usman, Osly
9
Bellman, Steven
8
Chaffey, Dave
8
Choi, Yung Kyun
8
Goldfarb, Avi
8
Hauser, John R.
8
Liberali, Guilherme
8
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Springer Fachmedien Wiesbaden
27
IGI Global
13
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
8
National Bureau of Economic Research
8
Organisation for Economic Co-operation and Development
5
OECD
4
Springer Gabler <Firma>
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
NetLibrary, Inc
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Wiley-VCH
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
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1
Campus Verlag
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
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1
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1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
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Published in...
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Journal of business research : JBR
208
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of electronic marketing and retailing : IJEMR
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of internet commerce
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
54
Journal of management information systems : JMIS
49
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
Electronic commerce research
44
SpringerLink / Bücher
44
Information systems research : ISR
43
Cogent business & management
42
Technological forecasting & social change : an international journal
41
Journal of advertising research
36
Journal of electronic commerce research : JECR
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Tourism management : research, policies, practice
34
Journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
32
International journal of contemporary hospitality management
32
International journal of technology marketing : IJTMkt
32
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of hospitality marketing & management
29
Marketing intelligence & planning
29
Journal of marketing research : JMR
28
Journal of strategic marketing
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Psychology & marketing
28
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Source
All
ECONIS (ZBW)
6,420
USB Cologne (EcoSocSci)
9
EconStor
6
RePEc
1
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1
Mobile
advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
2
What determines online consumers to migrate from PCs to
mobile
devices? : an empirical approach on consumers'
internet
cross-channel behaviours
Tang, Dingna
;
Yang, Yimin
;
Yan, Ying
;
Zhou, Ming
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 46-62
Persistent link: https://www.econbiz.de/10011645305
Saved in:
3
Channels for search and purchase : does
mobile
Internet
matter?
Singh, Sonika
;
Swait, Joffre
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011747740
Saved in:
4
Design of free-to-play
mobile
games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
5
Comparing
mobile
and
Internet
adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
6
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
7
Chinese online literature : creative consumers and evolving business models
Ren, Xiang
;
Montgomery, Lucy
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009675847
Saved in:
8
App-Economy : Milliardenmarkt
Mobile
Business
Mayer, Ansgar
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009566659
Saved in:
9
Advertising versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
10
Online und
Mobile
Banking aus Kundensicht
Melles, Torsten
- In:
Die Bank
(
2015
)
4
,
pp. 60-61
Persistent link: https://www.econbiz.de/10010512019
Saved in:
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