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The influence of global brand distribution on brand popularity on social media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38

Persistent link: https://www.econbiz.de/10012132726

Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study

Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510

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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper

Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94

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Social networking the brand : an exploration of the drivers of brand image in the South African beer market

Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389

Persistent link: https://www.econbiz.de/10010399875

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

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Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products

Arindaputri, Natasha Bunga; Santoso, Singgih - 2023

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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

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