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Online-Marketing
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Ernst-Moritz-Arndt-Universität Greifswald
1
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1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
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1
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Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Business horizons
46
International journal of hospitality management
45
Information systems research : ISR
44
The journal of product & brand management
43
Journal of management information systems : JMIS
41
Cogent business & management
40
Journal of internet commerce
40
SpringerLink / Bücher
40
International journal of electronic marketing and retailing : IJEMR
36
Springer eBook Collection
35
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5,782
USB Cologne (EcoSocSci)
16
EconStor
6
OLC EcoSci
1
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1
The use of social network sites as an e-
recruitment
tool
Melanthiou, Yioula
;
Pavlou, Fotis
;
Constantinou, Eleni
- In:
Journal of transnational management : the official …
20
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011398163
Saved in:
2
Personality or skill : a qualitative study of humorous
recruitment
advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
3
Social media in employer branding in FMCG in Russia : millennials' perspective
Kucherov, Dmitry
;
Zhiltsova, Ekaterina
- In:
Journal of East-West business
27
(
2021
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10012549951
Saved in:
4
Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari
;
Manninen, Laura
;
Hirvimäki, Marika
; …
- In:
Small enterprise research
29
(
2022
)
2
,
pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
Saved in:
5
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
6
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
7
Social media interaction, the university brand and
recruitment
performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
8
Using social media content for screening in
recruitment
and selection : pros and cons
Jeske, Debora
;
Shultz, Kenneth S.
- In:
Work, employment & society : a journal of the British …
30
(
2016
)
3
,
pp. 535-546
Persistent link: https://www.econbiz.de/10011525978
Saved in:
9
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
10
Influence of company Facebook activities on
recruitment
success
Golovko, Dimitri
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
104
(
2019
),
pp. 161-169
Persistent link: https://www.econbiz.de/10012104951
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