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Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain
Qiao, Haike; Su, Qin - In: Transportation research / E : an international journal 151 (2021), pp. 1-27
Persistent link: https://www.econbiz.de/10012585828
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Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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Online intermediary as a channel for selling quality-differentiated services
Akçura, M. Tolga; Ozdemir, Zafer D.; Rahman, Mohammad S. - In: Decision sciences : DS 46 (2015) 1, pp. 37-62
Persistent link: https://www.econbiz.de/10011475752
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The role of social media as a distribution channel for promoting pricing strategies
Ampountolas, Apostolos; Shaw, Gareth; James, Simon R. - In: Journal of hospitality and tourism insights 2 (2019) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10012003075
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Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing; Smith, Michael D.; Telang, Rahul - In: Journal of retailing 91 (2015) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
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Examination of restaurants online pricing strategies : a game analytical approach
Guo, Xiaolong; Zheng, Xiabing - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 659-673
Persistent link: https://www.econbiz.de/10011754081
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Optimal strategy for selling on group-buying website
Jiang, Xuan; Deng, Shiming - In: Journal of industrial engineering and management : JIEM 7 (2014) 4, pp. 769-784
Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...
Persistent link: https://www.econbiz.de/10011912785