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Instant, Quick and Immediate Decision : Online Advertising Strategies of UK Payday Loans Lenders

Mogaji, Emmanuel - 2019

People no longer have to visit a physical store to request a payday loan, there is a shift towards making applications online. While there is considerable debate in the literature about what influences the use of payday loans, the role of advertising has been largelyignored. This study carried...

Persistent link: https://www.econbiz.de/10012867324

Pricing policies in hotels : a psychological threshold research in online and offline channels

Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179

Persistent link: https://www.econbiz.de/10011497572

Affect-based and personality-based trust and risk in social commerce

Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207

Persistent link: https://www.econbiz.de/10012037004

Exclusivity in online targeted promotions : cross-cultural preferences of consumers

Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408

Persistent link: https://www.econbiz.de/10011983845

Integrating the power of social media dataset impact in medical diagnosis

Suresh, A.; Devi, A. Jayanthila - In: International journal of intelligent enterprise : IJIE 6 (2019) 1, pp. 53-58

Persistent link: https://www.econbiz.de/10012062293

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Social media and m-commerce

Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10011387770

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

Online social gambling and its implications for the study of marketing communications

Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50

Persistent link: https://www.econbiz.de/10011287034

Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences

Kavoura, Androniki; Bozyigit, Sezen; Ozelturkay, Eda Yasa - In: International journal of technology marketing : IJTMkt 14 (2020) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012179145

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