Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a...

As a result of advances in ICT-services, transportation, and local development, among others, an increasing number of destinations is competing to attract both national and international visitors. Globalisation requires destinations to increase their competitiveness or risk losing out on tourist...