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Online-Marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Gesundheitswesen
20,980
Health care system
18,418
Theorie
11,885
Theory
11,698
Deutschland
8,125
Markenführung
8,062
Brand management
8,058
Kundenzufriedenheit
7,883
Customer satisfaction
7,872
USA
7,497
Germany
7,392
Dienstleistungsqualität
7,199
Service quality
7,184
United States
7,087
Health care
6,887
Gesundheitsversorgung
6,878
Markenimage
6,865
Brand image
6,838
Social Web
6,008
Social web
6,005
Online-Handel
5,776
Online retailing
5,758
Internet marketing
5,108
Electronic Commerce
4,564
Einzelhandel
4,531
Retail trade
4,446
E-commerce
4,404
Brand
4,387
Markenartikel
4,380
Gesundheitspolitik
3,901
Kundenintegration
3,889
Marketingmanagement
3,888
Customer integration
3,875
Marketing management
3,848
Werbewirkung
3,632
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805
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3
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42
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36
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33
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31
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German
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Harrigan, Paul
12
Hollebeek, Linda D.
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Thaichon, Park
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Malthouse, Edward C.
9
Quach, Sara
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Milne, George R.
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Seo, Yuri
8
Smith, Katherine Taken
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
IGI Global
5
National Bureau of Economic Research
4
OECD
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
RWTH Aachen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
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Journal of business research : JBR
212
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
61
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
58
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
50
Cogent business & management
42
Electronic commerce research
38
Information systems research : ISR
35
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of technology marketing : IJTMkt
32
Journal of advertising research
32
Marketing intelligence & planning
32
Journal of marketing
31
Journal of promotion management : JPM
30
Technological forecasting & social change : an international journal
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Psychology & marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of hospitality marketing & management
26
Journal of management information systems : JMIS
26
Journal of the Academy of Marketing Science
25
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Source
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ECONIS (ZBW)
5,137
USB Cologne (EcoSocSci)
5
EconStor
4
OLC EcoSci
1
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
9
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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