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Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

Social media advertising and consumer decision-making : the mediating role of consumer engagement

Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53

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Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …

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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

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Brand public

Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748

Persistent link: https://www.econbiz.de/10011435766

As good as new : valuing fashion brands in the online second-hand markets

Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295

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An old model for a new age : consumer decision making in participatory digital culture

Ashman, Rachel; Solomon, Michael R.; Wolny, Julia - In: Journal of customer behaviour 14 (2015) 2, pp. 127-146

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Online behaviour of luxury fashion brand advocates

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

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Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

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