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book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …
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Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of … luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive …The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape …
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This paper examines about the social media marketing in Fashion brands. Nike which is one of the world's top 10 Fashion … brands plays a key role in today's sports and athletics apparel and equipment industry. The company has also been able to …
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