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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019

Persistent link: https://www.econbiz.de/10012486208

Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020

Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020

Persistent link: https://www.econbiz.de/10012486210

Viral Marketing Communication : Just Sales or More?

Caridà, Angela; Colurcio, Maria - 2014

The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It … dynamics that govern a viral marketing campaign highlighting the different impacts: cognitive, behavioral and economic (Cruz …

Persistent link: https://www.econbiz.de/10014156364

The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services

Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397

Persistent link: https://www.econbiz.de/10013493993

The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...

Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10011555619

A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda

Rodriguez, Michael; Dixon, Andrea L.; Peltier, James - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 294-308

Persistent link: https://www.econbiz.de/10010433947

Identity construction through role and network position

Purchase, Sharon; DaSilva Rosa, Raymond; Schepis, Daniel - In: Industrial marketing management : the international … 54 (2016), pp. 164-175

Persistent link: https://www.econbiz.de/10011478786

Selling Cross-Border in Online Markets : The Impact of the Ban on Geoblocking Strategies

Bourreau, Marc; Manenti, Fabio M. - 2021

We develop a model of strategic geoblocking, where two competing multi-channel retailers, located in different countries, can decide to block access to their online store from foreign consumers. We characterize the equilibrium when firms decide unilaterally whether to introduce geoblocking...

Persistent link: https://www.econbiz.de/10013314958

Selling cross-border in online markets : the impact of the ban on geoblocking strategies

Bourreau, Marc; Manenti, Fabio M. - 2020

Persistent link: https://www.econbiz.de/10012496394

Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion

Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305

Persistent link: https://www.econbiz.de/10012128510

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