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~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Relationship marketing
25,961
Beziehungsmarketing
25,286
Qualitätsmanagement
16,722
Quality management
15,044
Theorie
12,946
Theory
12,759
Customer satisfaction
8,530
Brand management
8,458
Markenführung
8,403
Kundenzufriedenheit
8,294
Service quality
8,234
Dienstleistungsqualität
8,167
Deutschland
7,649
Germany
7,130
Brand image
7,076
Markenimage
7,030
USA
6,662
United States
6,330
Online-Handel
5,854
Online retailing
5,839
Internationales Marketing
5,785
International marketing
5,688
Social Web
5,682
Social web
5,679
Internet marketing
5,178
Einzelhandel
4,635
Electronic Commerce
4,628
Retail trade
4,590
Marketingmanagement
4,539
Brand
4,504
Marketing management
4,499
Markenartikel
4,489
E-commerce
4,483
Werbewirkung
3,705
Advertising effects
3,666
Verbraucherverhalten
3,577
Emotion
3,451
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Online availability
All
Undetermined
2,889
Free
821
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Article
4,292
Book / Working Paper
903
Journal
3
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Article in journal
3,999
Aufsatz in Zeitschrift
3,999
Aufsatz im Buch
287
Book section
287
Graue Literatur
106
Non-commercial literature
106
Working Paper
83
Arbeitspapier
80
Hochschulschrift
78
Collection of articles of several authors
65
Sammelwerk
65
Aufsatzsammlung
63
Conference paper
41
Konferenzbeitrag
41
Thesis
41
Ratgeber
37
Guidebook
34
Konferenzschrift
30
Case study
18
Fallstudie
18
Collection of articles written by one author
11
Sammlung
11
Lehrbuch
8
Conference proceedings
7
Textbook
7
Handbook
5
Handbuch
5
Amtsdruckschrift
4
Government document
4
Festschrift
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Mikroform
2
Accompanied by computer file
1
Aufgabensammlung
1
Elektronischer Datenträger als Beilage
1
Glossar enthalten
1
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1
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English
5,019
German
179
Polish
2
Czech
1
French
1
Author
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
13
Hollebeek, Linda D.
13
Harrigan, Paul
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Thaichon, Park
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Conduit, Jodie
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Richard, Marie-Odile
9
Usman, Osly
9
Hauser, John R.
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Quach, Sara
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Singh, Nitish
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Braun, Michael
7
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
IGI Global
5
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
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Published in...
All
Journal of business research : JBR
209
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
79
International journal of advertising : the review of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of promotion management : innovations in planning and applied research
63
International journal of electronic marketing and retailing : IJEMR
60
Journal of internet commerce
57
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Electronic commerce research
38
International journal of technology marketing : IJTMkt
35
Journal of marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
The journal of brand management : an international journal
32
Marketing intelligence & planning
31
International journal of contemporary hospitality management
30
Journal of advertising research
30
Journal of electronic commerce research : JECR
30
Journal of promotion management : JPM
30
Asia Pacific journal of marketing and logistics
29
Journal of management information systems : JMIS
29
Journal of strategic marketing
29
Technological forecasting & social change : an international journal
29
Young consumers : insight and ideas for responsible marketers
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of consumer studies
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Psychology & marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of hospitality marketing & management
25
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Source
All
ECONIS (ZBW)
5,188
USB Cologne (EcoSocSci)
5
EconStor
4
OLC EcoSci
1
Showing
1
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10
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5,198
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date (oldest first)
1
Determinant factors influencing customer usage intentions regarding online services in the road transportation industry
Menon, Balakrishnan
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 131-150
Persistent link: https://www.econbiz.de/10012257458
Saved in:
2
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
3
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
7
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
8
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
9
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
10
E-loyalty driven by website quality : the case of destination marketing organization websites
Tsai, Shu-pei
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
3
,
pp. 262-279
Persistent link: https://www.econbiz.de/10011735293
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