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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Perceived prevalence and personal impact of negative online reviews
Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: Journal of service management 27 (2016) 4, pp. 507-533
Persistent link: https://www.econbiz.de/10011563656
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The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory
Ho, Shuk Ying; Bodoff, David - In: Management information systems : mis quarterly 38 (2014) 2, pp. 497-520
Persistent link: https://www.econbiz.de/10010425073