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Neuproduktgestaltung erfolgreich managen : eine kausalanalytische Studie zur Relevanz des Vorwissens für die Kaufabsicht

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6 building blocks for successful innovation : how entrepreneurial leaders design innovative futures

Garbuio, Massimo; Dressel, Moritz - 2020

Acknowledgements -- About the authors -- List of figures, tables -- Innovation: getting started -- Introduction … -- Innovation: a definition -- Six building blocks of innovation: an overview -- Building blocks of innovation: the core -- The six … blocks of innovation: the frontier -- Innovation in action -- Carlo Gasparini -- Celine Le Cotonnec -- Peter Löfgren …

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The effect of public support on senior manager attitudes to innovation

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Invited comment on "opinion leadership and social contagion in new product diffusion"

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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion

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Opinion leadership and social contagion in new product diffusion

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How social networks and opinion leaders affect the adoption of new products

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Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion

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Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?

Helm, Roland; Möller, Michael; Rosenbusch, Jana - In: Kundenintegration 2.0, (pp. 147-177). 2011

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