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Implications for e-commerce : the influence of math and computer confidence on computer self-efficacy

Morris, R. Franklin; Thrasher, Evelyn H. - In: International journal of electronic marketing and … 3 (2010) 1, pp. 15-37

Persistent link: https://www.econbiz.de/10003939334

Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

Navarro, Antonio; Acedo, Francisco J.; Losada, Fernando; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 187-204

Persistent link: https://www.econbiz.de/10008989396

Identifying physician peer-to-peer effects using patient movement data

Bhatia, Tulikaa; Wang, Lei - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10009007238

About attitudes and perceptions : finding the proper way to consider latent variables in discrete choice models

Bahamonde-Birke, Francisco; Kunert, Uwe; Link, Heike; … - 2015

We provide an in-depth theoretical discussion about the differences between attitudes and perceptions, as well as an empirical exercise to analyze its effects. This discussion is of importance, as the large majority of papers considering attitudinal latent variables, just consider those as...

Persistent link: https://www.econbiz.de/10010519874