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The buffer effect : the role of color when advertising exposures are brief and blurred

Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 134-143

Persistent link: https://www.econbiz.de/10010497612

Heads up : head movements during ad exposure respond to consumer goals and predict brand memory

Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289

Persistent link: https://www.econbiz.de/10012237814

Informativeness of eye movements for visual marketing : six cornerstones

Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008

Persistent link: https://www.econbiz.de/10009260345

Introduction to visual marketing

Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008

Persistent link: https://www.econbiz.de/10009260347

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378

Copy alert : a method and metric to detect visual copycat brands

Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010349048

Attention trajectories capture utility accumulation and predict brand choice

Martinovici, Ana; Pieters, Rik; Erdem, Tülin - In: Journal of marketing research 60 (2023) 4, pp. 625-645

Persistent link: https://www.econbiz.de/10014322137