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Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel
Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472
Persistent link: https://www.econbiz.de/10009383548
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Multisensory Design of Retail Environments : Vision, Sound, and Scent
Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2023
Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior --...
Persistent link: https://www.econbiz.de/10014337017
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Die Wirkung der Marke auf die Produktwahrnehmung : empirische Befunde von Produkttests im deutschen Zigarettenmarkt
Müller, Holger - 2007
Persistent link: https://www.econbiz.de/10003607134
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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger - 2008
Persistent link: https://www.econbiz.de/10003777943
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To be or not to be price-conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger - 2011
Persistent link: https://www.econbiz.de/10008902907
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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger - In: Marketing : ZFP ; journal of research and management 31 (2009) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
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Statische und dynamische Messungen des Preisempfindens : Ergebnisse einer empirischen Studie im deutschen Zigarettenmarkt
Müller, Holger - In: Marketing : ZFP ; journal of research and management 27 (2005) 3, pp. 185-196
Persistent link: https://www.econbiz.de/10003036521