Multisensory Design of Retail Environments : Vision, Sound, and Scent
Alternative title: | Multisensorisches Design von Verkaufsumgebungen |
---|---|
Year of publication: |
2023
|
Authors: | Sarstedt, Marko ; Imschloß, Monika ; Adler, Susanne |
Publisher: |
2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer |
Subject: | Automotive | Multisensory Design | Retail Environment | Telecommunication | Vision | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Wahrnehmung | Perception | Stationärer Handel | Neuromarketing | Verbraucherverhalten |
Extent: | 1 Online-Ressource (XIV, 72 p. 16 illus. in color.) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-658-41242-5 ; 978-3-658-41241-8 ; 978-3-658-41243-2 |
Other identifiers: | 10.1007/978-3-658-41242-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen
Sarstedt, Marko, (2022)
-
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco, (2009)
-
Music congruity effects on product memory, perception, and choice
North, Adrian C., (2016)
- More ...
-
Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen
Sarstedt, Marko, (2022)
-
Mapping the jungle : A bibliometric analysis of research into construal level theory
Adler, Susanne, (2021)
-
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel, (2020)
- More ...