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The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-ching - 2009

Persistent link: https://www.econbiz.de/10003928429

The face value of foreign currency on consumer price perception : the moderating effect of product substitution

Lin, Ying-ching; Fang, Shiuan-huei - In: Journal of business research : JBR 66 (2013) 6, pp. 745-751

Persistent link: https://www.econbiz.de/10009740463

Visual perception : an overview

Raghubir, Priya - In: Sensory marketing : research on the sensuality of products, (pp. 201-217). 2010

Persistent link: https://www.econbiz.de/10003933287

Are visual perception biases hard-wired?

Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 143-165). 2008

Persistent link: https://www.econbiz.de/10009260341

Health risk perceptions and consumer psychology

Menon, Geeta; Raghubir, Priya; Agrawal, Nidhi - In: Handbook of consumer psychology, (pp. 981-1010). 2008

Persistent link: https://www.econbiz.de/10003716649

Position-based beliefs : the center-stage effect

Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196

Persistent link: https://www.econbiz.de/10003860496

Geometry in the marketplace

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Persistent link: https://www.econbiz.de/10009260342

Health Risk Perceptions and Consumer Psychology

Menon, Geeta - 2008

This chapter outlines recent developments in the consumer psychology literature examining people's health-related risk perceptions. We first define risk, and discuss the importance of studying risk perceptions in the health domain. We integrate extant models proposed in social and health...

Persistent link: https://www.econbiz.de/10012726837

The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292