Selase Asamoah, Emmanuel - In: Journal of Small Business and Enterprise Development 21 (2014) 1, pp. 117-131
of brand equity (brand awareness, brand association, perceived quality and brand loyalty) in predicting SME performance … performance. Results from the regression analysis indicate a strong predictive power of SME performance by brand association and … the level of brand equity and the performance of SMEs, while the second objective examines the extent of the antecedents …
