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A balanced scorecard for marketing
Gama, António Pimenta da - In: International journal of business performance management 18 (2017) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10011859193
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří; Karlíček, Miroslav; Mochtak, Michal - In: Journal of strategic marketing 32 (2024) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
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Marketing performance : aligning people, processes, and results
Gama, António Pimenta da - In: The journal of business strategy 44 (2023) 2, pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
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Toward the measurement of market orientation : scale development and validation
Farooq, Rayees; Vij, Sandeep - In: Management research review 45 (2022) 10, pp. 1275-1295
Persistent link: https://www.econbiz.de/10013361467
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Market orientation and SCM strategy on SME organizational performances : the mediating effect of market performance
Jamaludin, Maun; Busthomi, Hari; Gantika, Soma; Rosid, Abdul - In: Cogent economics & finance 10 (2022) 1, pp. 1-20
' emphasis on the strength of SCM strategy as a marketing focus and underscore the need to satisfy end customers and supply chain …
Persistent link: https://www.econbiz.de/10014500427
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Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019
Persistent link: https://www.econbiz.de/10012165348
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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT …) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies … considering the market orientation-performance relationship they rarely take into consideration ICT marketing support and …
Persistent link: https://www.econbiz.de/10014439742
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The effects of an e-marketing orientation on performance on Turkish exporter firms
Sürer, Atilla; Mutlu, Hanifi Murat - In: Journal of internet commerce 14 (2015) 1, pp. 123-138
Persistent link: https://www.econbiz.de/10011432409
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Market orientation, entrepreneurial orientation and performance in emerging markets
Gruber-Muecke, Tina; Hofer, Katharina - In: International journal of emerging markets 10 (2015) 3, pp. 560-571
Persistent link: https://www.econbiz.de/10011489303