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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Online-Marketing
13,142
Internet marketing
13,026
Emotion
10,705
Konsumentenverhalten
9,758
Consumer behaviour
9,753
Werbewirkung
7,991
Advertising effects
7,765
Social Web
6,236
Social web
6,229
Werbung
4,376
Advertising
4,335
Markenführung
2,968
Brand management
2,967
Beziehungsmarketing
2,479
Relationship marketing
2,475
Electronic Commerce
2,189
Online-Handel
2,189
Online retailing
2,187
Markenimage
2,048
E-commerce
2,044
Brand image
2,025
Viral marketing
2,014
Virales Marketing
2,012
Marketingmanagement
1,585
Marketing management
1,570
USA
1,368
United States
1,354
Internet
1,330
Theorie
1,295
Theory
1,272
Experiment
1,218
Customer satisfaction
1,190
Kundenzufriedenheit
1,188
Cognition
1,174
Kognition
1,172
Brand
1,136
Deutschland
1,128
Markenartikel
1,123
Germany
1,076
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Online availability
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Undetermined
521
Free
176
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Article
850
Book / Working Paper
151
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Article in journal
799
Aufsatz in Zeitschrift
799
Aufsatz im Buch
53
Book section
53
Graue Literatur
40
Non-commercial literature
40
Working Paper
38
Arbeitspapier
34
Hochschulschrift
21
Thesis
12
Case study
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Conference paper
8
Fallstudie
8
Konferenzbeitrag
8
Collection of articles of several authors
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Sammelwerk
7
Aufsatzsammlung
6
Ratgeber
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Guidebook
5
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1
Konferenzschrift
1
Sammlung
1
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English
965
German
36
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Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Septianto, Felix
7
Smith, Alec
6
Williams, Patti
6
Bagozzi, Richard P.
5
Coleman, Nicole Verrochi
5
Schils, Trudie
5
Stephen, Andrew T.
5
Wehner, Caroline
5
Arnold, Rolf
4
Coneus, Katja
4
Dodoo, Naa Amponsah
4
Laucht, Manfred
4
Lindebaum, Dirk
4
Orth, Ulrich R.
4
Siddiqui, Danish Ahmed
4
Usman, Osly
4
Ashkanasy, Neal M.
3
Badgaiyan, Anant Jyoti
3
Cardon, Melissa S.
3
Diehl, Sandra
3
Duhachek, Adam
3
Faullant, Rita
3
Groth, Markus
3
Hogg, Margaret K.
3
Humphrey, Ronald H.
3
Ilies, Remus
3
Jang, Soocheong
3
Kets de Vries, Manfred F. R.
3
Kim, DongHee
3
Koopman, Joel
3
Lunardo, Renaud
3
Menges, Jochen
3
Pham, Michel T.
3
Prati, Alberto
3
Senik-Leygonie, Claudia
3
Sofi, Shakeel Ahmad
3
Tang, Pok Man
3
Terlutter, Ralf
3
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Springer Fachmedien Wiesbaden
2
Erasmus Research Institute of Management
1
FinanzBuch Verlag
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
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Journal of business research : JBR
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
International journal of hospitality management
16
International journal of advertising : the review of marketing communications
14
Journal of business ethics : JOBE
13
Journal of retailing and consumer services
13
Psychology & marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of vocational behavior
11
Tourism management : research, policies, practice
11
Journal of business and psychology
10
Journal of business venturing
10
Pakistan journal of commerce and social sciences
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Journal of marketing communications
9
European journal of marketing : EJM
8
Human relations
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of managerial psychology
8
The journal of brand management : an international journal
8
International journal of human resource management
7
Journal of career development
7
Journal of promotion management : JPM
7
Administrative Sciences : open access journal
6
Cogent business & management
6
Entrepreneurship theory and practice : ET&P
6
Journal of business ethics : JBE
6
SpringerLink / Bücher
6
The journal of product & brand management
6
Academy of Management journal : AMJ
5
International entrepreneurship and management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of fashion marketing and management
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing letters : a journal of research in marketing
5
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
5
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ECONIS (ZBW)
996
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
2
Personality types and Facebook advertising : an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
3
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
4
The effects of web personalization on user attitude and behavior : an integration of the elaboration likelihood model and consumer search theory
Ho, Shuk Ying
;
Bodoff, David
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 497-520
Persistent link: https://www.econbiz.de/10010425073
Saved in:
5
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
10
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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