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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
19
Konsumentenverhalten
16
International marketing
14
Internationales Marketing
14
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
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Markenimage
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Brand management
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Markenführung
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Brand
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Markenartikel
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USA
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United States
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Innovation
6
Country of origin
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Cultural identity
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Customer integration
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Kulturelle Identität
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Kundenintegration
5
Personality psychology
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Advertising effects
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Cross-cultural management
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Multinationales Unternehmen
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New product development
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Produktentwicklung
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Transnational corporation
4
Werbewirkung
4
Auslandsaufenthalt
3
Business services
3
China
3
Dienstleistungssektor
3
Expatriate assignment
3
Firm performance
3
Individualism
3
Innovation management
3
Innovationsmanagement
3
Interkulturelles Management
3
Mobile communications
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Magnusson, Peter
4
Westjohn, Stanford A.
3
Zdravkovic, Srdan
2
Arnold, Mark J.
1
Brecic, Ruzica
1
Jung, Hyeyoon
1
Miocevic, Dario
1
Peng, Yi
1
Singh, Nitish
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Sirianni, Nancy J.
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Zhou, Joyce Xin
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International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
2
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
5
The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon
;
Magnusson, Peter
;
Peng, Yi
- In:
International marketing review
40
(
2023
)
6
,
pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
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