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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
37
Konsumentenverhalten
37
Italien
14
Italy
14
Brand image
7
Luxury goods
7
Luxusgüter
7
Markenimage
7
Brand management
6
Emotion
6
Markenführung
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Viral marketing
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Virales Marketing
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Advertising effects
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Elderly people
5
Werbewirkung
5
Ältere Menschen
5
Age group
4
Altersgruppe
4
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Relationship marketing
4
Tourism marketing
4
Tourismusmarketing
4
Advertising
3
Age
3
Brand
3
Communication
3
Credibility
3
Customer satisfaction
3
Glaubwürdigkeit
3
Human Resource Management
3
Internet marketing
3
KMU
3
Kundenzufriedenheit
3
Markenartikel
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Nachhaltige Entwicklung
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Guido, Gianluigi
3
Peluso, Alessandro M.
3
Amatulli, Cesare
2
Pino, Giovanni
2
Chieffi, Verdiana
1
Collu, Cristiana
1
De Matteis, Clarissa
1
Nieto-García, Marta
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Pichierri, Marco
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Piper, Luigi
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Yoon, Carolyn
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Zhang, Carol Xiaoyue
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Arts and the market : AAM
1
Italian journal of marketing : ITJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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ECONIS (ZBW)
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Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
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2
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Guido, Gianluigi
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
Saved in:
3
Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
Saved in:
4
"My place is your place" : understanding how psychological ownership influences peer-to-peer service experiences
Pino, Giovanni
;
Nieto-García, Marta
;
Zhang, Carol Xiaoyue
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 390-401
Persistent link: https://www.econbiz.de/10012796112
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