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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
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Where do I belong? : a study of associations between guanxi capital and local identity through WeChat use among Chinese youth
Li, Mengyu; Li, Jinglei; Megat Al Imran Yasin; Norliana … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014329737
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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Global identity tensions for global leaders
Curran, Kathleen A. - In: Advances in global leadership 12 (2020), pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963