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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Brand management
53
Markenführung
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Consumer behaviour
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International marketing
47
Internationales Marketing
47
Konsumentenverhalten
45
Brand image
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Markenimage
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Global brands
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Globalization
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global brands
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Globalisierung
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Brand
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Global identity
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Welt
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World
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Cultural identity
13
Kulturelle Identität
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Personality psychology
13
China
11
Emerging economies
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National culture
10
Nationalkultur
10
Schwellenländer
10
global identity
10
Corporate Social Responsibility
9
Local identity
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Multinationales Unternehmen
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Transnational corporation
8
Corporate social responsibility
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Cultural compatibility
6
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Malhotra, Neeru
2
Akram, Muhammad Shakaib
1
Ang, Lay Hoon
1
Bartikowski, Boris
1
Bhattacharjee, Debashree Roy
1
Brecic, Ruzica
1
Choo, Ho Jung
1
Coulter, Robin A.
1
Curran, Kathleen A.
1
Feng, Jing Betty
1
Goraya, M. Awais Shakir
1
Hickman, Thomas M.
1
Hong, JungHwa
1
Kuanr, Abhisek
1
Lal, Banita
1
Lee, Ha Kyung
1
Li, Fangyi
1
Li, Jinglei
1
Li, Mengyu
1
Liu, Leigh Anne
1
Liu, Steven Y. H.
1
Liu, Yong
1
Ma, Jieqiong
1
Malik, Aneela
1
Megat Al Imran Yasin
1
Miocevic, Dario
1
Moharana, Tapas Ranjan
1
Norliana Hashim
1
Pradhan, Debasis
1
Quaye, Emmanuel Silva
1
Salnikova, Ekaterina
1
Shareef, Mahmud Akhter
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Smith, Russell E.
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Stoica, Michael
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Strizhakova, Yuliya
1
Tanrikulu, Ceyda
1
Walsh, Gianfranco
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Xie, Jiali
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Journal of business research : JBR
3
Technological forecasting & social change : an international journal
2
Advances in global leadership
1
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of global marketing
1
Journal of marketing research
1
Journal of teaching in international business
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Marketing i menedžment innovacij : m&mi
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The journal of product & brand management
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ECONIS (ZBW)
13
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
3
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
4
Where do I belong? : a study of associations between guanxi capital and local identity through WeChat use among Chinese youth
Li, Mengyu
;
Li, Jinglei
;
Megat Al Imran Yasin
;
Norliana …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329737
Saved in:
5
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
6
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
7
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
8
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
9
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
10
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
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