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Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain - 2008
Persistent link: https://www.econbiz.de/10013481083
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
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Market mavenism and consumer self-confidence
Clark, Ronald A.; Goldsmith, Ronald E.; Goldsmith, … - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
Freeman, Olivia - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 314-328
Persistent link: https://www.econbiz.de/10003933468
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Children's own logic : learning to think like a child
Bruyne, Tom de - In: Cross-cultural window on consumer behavior, (pp. 119-134). 2000
Persistent link: https://www.econbiz.de/10003933954
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The usefulness of visitor expetatins type scales (VETS) for tourist segmentation : the case of cathedral visitors
Francis, Leslie J.; Mansfield, Simon; Williams, Emyr; … - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 5, pp. 545-554
Persistent link: https://www.econbiz.de/10008840405
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Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.; Matzler, Kurt; Szykman, Lisa R. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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Self-brand connections : the role of attitude strength and autobiographical memory primes
Moore, David J.; Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 707-714
Persistent link: https://www.econbiz.de/10003709472
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A comparison of the characteristics of eBay consumers and eBay nonconsumers
Black, Gregory S. - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10003519335
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Zielgruppen : wie sie leben, was sie kaufen, woran sie glauben ; Sinus-Milieus von Sinus Sociovision, Semiometrie von TNS Infratest, Zielgruppen-Galaxie von GIM
Kalka, Jochen (ed.); Allgayer, Florian (contributor) - 2007 - 2., aktualis. Aufl.
Persistent link: https://www.econbiz.de/10003556419