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Personality psychology
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Journal of business research : JBR
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Journal of vocational behavior
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Journal of business ethics : JOBE
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IZA Discussion Paper
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Journal of business and psychology
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Journal of career development
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Journal of economic psychology : research in economic psychology and behavioral economics
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NBER working paper series
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International journal of hospitality management
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Journal of retailing and consumer services
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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Journal of managerial psychology
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
12,499
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Consumer-brand relationships in sport : brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
;
Cumiskey, Kevin J.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009521998
Saved in:
5
A multinational examination of the symbolic-instrumental framework of consumer-brand identification
Lam, Son K.
;
Ahearne, Michael
;
Schillewaert, Niels
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 306-331
Persistent link: https://www.econbiz.de/10009531449
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
8
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
10
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
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