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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012655273
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
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"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
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Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi; Jham, Vimi; Malhotra, Gunjan - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
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Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
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Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi; Ki, Chung-Wha; Ha, Sejin - In: Journal of retailing and consumer services 77 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
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Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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Behaving green.. who takes the lead? : the role of responsible leadership, psychological ownership, and green moral identity in motivating employees green behaviors
Ismail, Sherif Said Metwally; Hilal, Omnia Abdelazeem - In: Global business and organizational excellence : GBOE 42 (2023) 4, pp. 11-29
Persistent link: https://www.econbiz.de/10014250981
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Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879
Persistent link: https://www.econbiz.de/10014519044