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Brand Differentiation in German Online Job Boards
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010420964
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Strategien des Personalmarketing : was erfolgreiche Unternehmen besser machen
Strutz, Hans (ed.) - 1992
Persistent link: https://www.econbiz.de/10000828096
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Erfolgreiches Personalmarketing : Personalverantwortung aus marktorientierter Sicht ; mit Tabellen
Batz, Manfred - 1996
Persistent link: https://www.econbiz.de/10000586881
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Handbuch Personalmarketing
Strutz, Hans (ed.) - 1993 - 2., erw. Aufl.
Persistent link: https://www.econbiz.de/10000348286
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Employer Branding - hoch geschätzt, aber nur mäßig umgesetzt
Dornhöfer, Nicole; Preihs, Elisabeth - In: Wirtschaftspsychologie aktuell : Zeitschrift für … 15 (2008) 3, pp. 32-34
Persistent link: https://www.econbiz.de/10003756587
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Der beste Arbeitgeber: was Rankings, Wettbewerbe und Preise bringen
Jäger, Wolfgang; Schön, Milena - In: Wirtschaftspsychologie aktuell : Zeitschrift für … 15 (2008) 3, pp. 35-37
Persistent link: https://www.econbiz.de/10003756590
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Personalmanagement als internes Marketing
Schulz, Roland - In: Personalmanagement und verantwortliche …, (pp. 159-175). 2008
Persistent link: https://www.econbiz.de/10003745035
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Employee engagement
Storey, John; Ulrich, David; Welbourne, Theresa M.; … - In: The Routledge companion to strategic human resource …, (pp. 299-315). 2009
Persistent link: https://www.econbiz.de/10003782870
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The market within : a marketing approach to creating and developing high-value employment relationships
Schweitzer, Linda; Lyons, Sean - In: Business horizons 51 (2008) 6, pp. 555-565
Persistent link: https://www.econbiz.de/10003783918
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Employer branding and corporate reputation management : a model and some evidence
Martin, Graeme - In: The peak performing organization, (pp. 252-274). 2009
Persistent link: https://www.econbiz.de/10003787860