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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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Direkte Patienteninformation für verschreibungspflichtige Arzneitmittel : internationale Erfahrungen und Optionen für Deutschland
Greß, Stefan; Maas, Stephanie; Ulrich, Volker; … - 2007
Persistent link: https://www.econbiz.de/10003417453
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Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf; Falkenreck, Christine - 2009
Persistent link: https://www.econbiz.de/10003911239
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Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret; Dacin, Peter A. - In: Journal of business research : JBR 63 (2010) 11, pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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The effects of detailing on prescribing decisions under quality uncertainty
Ching, Andrew; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 123-165
Persistent link: https://www.econbiz.de/10003977328
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Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Pol, Pepijn K. C. van de; Bakker, Frank G. A. de - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10003997043
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Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.; Leeflang, Peter; Srinivasan, Shuba; … - In: Journal of marketing 75 (2011) 1, pp. 109-124
Persistent link: https://www.econbiz.de/10008840467