Narrow search
Showing 1 - 10 of 2,258
Cover Image
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun; Pandey, Neeraj; Dhume, S M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Cover Image
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya; Ibrahim, Mohamed Izham Mohamed; … - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
Cover Image
Physician report of industry gifts and quality of care
Lee, Doohee; Begley, Charles E. - In: Health care management review : HCM review 41 (2016) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10011515876
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Cover Image
Tie decay and dissolution : contentious prescribing practices in the prescription drug epidemic
Zhang, Victoria Shu; King, Marissa D. - In: Organization science : a journal of the Institute for … 32 (2021) 5, pp. 1149-1173
Persistent link: https://www.econbiz.de/10012665656
Cover Image
Effect of pharmaceutical companies' corporate reputation on drug prescribing intents in Romania
Ion, Luminiţa Mihaela; Vodă, Ana Iolanda; Butnaru, … - In: Economic research 34 (2021) 1,1, pp. 521-544
Persistent link: https://www.econbiz.de/10013341658
Cover Image
Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming; Hsieh, Chee-Ruey - In: The B.E. journal of economic analysis & policy 14 (2014) 1, pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
Cover Image
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
Cover Image
Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.; Doucette, William R. - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10003929482