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~subject:"Pharmaindustrie"
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Pharmaindustrie
Arzneimittel
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Pharmaceuticals
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Direct marketing
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Advertising effects
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Pharmaceutical industry
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Werbewirkung
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prescription drugs
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Television advertising
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risk communication
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Animation
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Digital divide
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Aikin, Kathryn J.
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Betts, Kevin R.
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Sullivan, Helen W.
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Burke, Panne
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Mannis, Shane
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Miles, Stephanie
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O'Donoghue, Amie C.
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O’Donoghue, Amie C.
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Rupert, Douglas J.
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Health marketing quarterly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
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3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
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