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~subject:"Place marketing"
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Place marketing
SME
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Hanna, Sonya
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Rowley, Jennifer
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Journal of marketing management : MM
2
Strategic place branding methodologies and theory for tourist attraction
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The journal of asset management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
2
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
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3
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
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4
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
5
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
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