The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

Objective: This study aimed to investigate the role of knowledge management orientation (KMO) in small and medium-sized companies (SMEs) as a driver of competitive position, with customer orientation and participation in international networks as mediating variables. Research Design & Methods:...

Marketing channels exist in an increasingly competitive international and global environment. Consequently, many firms have reengineered their marketing channels systems by placing greater emphasis on fostering higher levels of cooperation among international channel participants. However, there...