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Political marketing
Harris, Phil (contributor) - 2010
Persistent link: https://www.econbiz.de/10008647122
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Political marketing : an emerging theory
Si, Suman - In: Business analyst : a refereed journal of Shri Ram … 40 (2019) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10012391630
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David - In: The journal of consumer marketing 34 (2017) 7, pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
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Political marketing : vive la différence!
Lock, Andrew; Harris, Phil - 2008
Persistent link: https://www.econbiz.de/10003717599
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Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10003717709
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Turkish political market and the perception of political parties
Polat, Cihat - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 113-136
Persistent link: https://www.econbiz.de/10011502530
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Towards a critical political marketing agenda?
Moufahim, Mona; Lim, Ming - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 763-776
Persistent link: https://www.econbiz.de/10003886238
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Politikmarketing : Begriff und Entwicklung aus der Sicht eines Marketingwissenschaftlers
Schneider, Helmut - In: (Partei-)Politik im Zeichen des Marketing : …, (pp. 12-21). 2010
Persistent link: https://www.econbiz.de/10014565578
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Grundfragen des "sozialen" Marketing : zehn Thesen zum Anwendungsfall Politik-Marketing
Günter, Bernd - In: (Partei-)Politik im Zeichen des Marketing : …, (pp. 22-29). 2010
Persistent link: https://www.econbiz.de/10014565579