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Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Kundisch, Dennis; Sackmann, Stefan; Ruch, Markus - In: Enterprise applications and services in the finance …, (pp. 32-49). 2008
Persistent link: https://www.econbiz.de/10003721644
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278
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A process model for best execution
Conte, Tobias; Burghardt, Matthias - In: Enterprise applications and services in the finance …, (pp. 15-31). 2008
Persistent link: https://www.econbiz.de/10003721639
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Internet-Based Customer Portfolio Building
Doligalski, Tymoteusz - 2012
This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating,...
Persistent link: https://www.econbiz.de/10013104059
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The role of trust in financial customer-seller relationships before and after the financial crisis
Hansen, Torben - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 442-452
Persistent link: https://www.econbiz.de/10010469811
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Knowledge transfer in the context of buyer-supplier relationship : an analysis of a supplier's customer portfolio
Balboni, Bernardo; Marchi, Gianluca; Vignola, Marina - In: Journal of business research : JBR 80 (2017), pp. 277-287
Persistent link: https://www.econbiz.de/10011771524
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Customer portfolio management in e-commerce : an analytical model for optimization
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - In: Management research review 33 (2010) 5/6, pp. 617-634
Persistent link: https://www.econbiz.de/10003991424
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Customer portfolio management (CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra; Workman, Letty - In: Journal of business research : JBR 69 (2016) 10, pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859