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Creating innovation capabilities : Mölnlycke Health Care's journey
Weigel, Tove; Goffin, Keith - In: Research technology management : RTM 58 (2015) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10011304661
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila (contributor) - 2006
Persistent link: https://www.econbiz.de/10003330427
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A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance
Killa, Maklon Felipus - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 80-89
Persistent link: https://www.econbiz.de/10011916607
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685227
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Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Kundisch, Dennis; Sackmann, Stefan; Ruch, Markus - In: Enterprise applications and services in the finance …, (pp. 32-49). 2008
Persistent link: https://www.econbiz.de/10003721644
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Stochastic models of customer portfolio management in call centers
Jouini, Oualid; Dallery, Yves; Nait-Abdallah, Rabie - In: Operations research proceedings 2004 : selected papers …, (pp. 59-66). 2005
Persistent link: https://www.econbiz.de/10002851167
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278