Luxury bequests impart systematic effects of age to an investor's optimal allocation: the expected percentage allocation to equities rises throughout retirement. When bequests are luxuries the marginal utility of bequests declines more slowly than the marginal utility of consumption. This is...

The paper initially defines and elaborates the concept of luxury partner-brand from theoretical sources in luxury and co-branding, suggesting that a luxury partner brand is a self-expressive brand with the highest perceived quality and a super-premium price, positioned in brand alliance as a...

This paper initially defines and elaborates the conception of luxury partner brand from theoretical sources in luxury branding, conspicuous consumption, co-branding and semiotics. It is suggested that a luxury partner brand is a self-expressive brand with the highest perceived quality and a...