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Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes

Capella, Michael L.; Taylor, Charles Raymond; Campbell, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 146-161

Persistent link: https://www.econbiz.de/10003923111

Payments, promotion, and the purple pill

Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103

Persistent link: https://www.econbiz.de/10011316672

Pharmaceutical demand response to utilization management

Sarig, Oren - In: Journal of health economics 93 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10014451293

Pharmaceutical promotion and GP prescription behaviour

Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - In: Health economics 15 (2006) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10003274073

Pharmaceutical promotion and GP prescription behaviour

Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004

Persistent link: https://www.econbiz.de/10002004677

Pharmaceutical Promotion and Gp Prescription Behaviour

Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2006

The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...

Persistent link: https://www.econbiz.de/10014058923

Pharmaceutical Promotion and Gp Prescription Behaviour

Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2009

pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be …

Persistent link: https://www.econbiz.de/10014072054

Effects of direct-to-consumer advertising of prescription drugs on prices

Kalyanaram, Gurumurthy; Phelan, John - In: The journal of business and economic studies 17 (2011) 2, pp. 67-76

Persistent link: https://www.econbiz.de/10009507683

How does advertising affect the price elasticity of lodging demand? : evidence from Taiwan

Chen, Chiang-Ming; Lin, Yu-Chen; Tsai, Yi-Chun - In: Tourism economics : the business and finance of tourism … 21 (2015) 5, pp. 1035-1045

Persistent link: https://www.econbiz.de/10011416399

The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages

Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52

Persistent link: https://www.econbiz.de/10010367515

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