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~subject:"Preismanagement"
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The advertising handbook
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Preismanagement
Werbung
13,872
Advertising
9,811
Werbewirkung
3,934
Advertising effects
3,877
Konsumentenverhalten
2,924
Consumer behaviour
2,918
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1,821
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1,817
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1,435
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1,404
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1,033
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991
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840
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804
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744
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660
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658
advertising
656
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654
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635
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568
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554
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553
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485
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459
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447
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432
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413
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366
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352
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351
Werbewirtschaft
321
Werbepsychologie
317
Competition
311
Öffentlichkeitsarbeit
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288
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285
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English
474
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10
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Schlosser, Rainer
18
Zaccour, Georges
13
Wilson, Christopher
10
Kaiser, Ulrich
9
Martín Herrán, Guiomar
7
Bagwell, Kyle
6
Jørgensen, Steffen
6
Karray, Salma
6
Kind, Hans Jarle
6
Prasad, Ashutosh
6
Sethi, Suresh
6
Shelegia, Sandro
6
Zhang, Jianxiong
6
Gurun, Umit G.
5
Halbheer, Daniel
5
Helmes, Kurt
5
Karle, Heiko
5
Matvos, Gregor
5
Overgaard, Per Baltzer
5
Rhodes, Andrew
5
Seru, Amit
5
Tang, Wansheng
5
Affeldt, Pauline Luise
4
Albæk, Svend
4
Argentesi, Elena
4
Arnold, Michael A.
4
Bergemann, Dirk
4
Bonatti, Alessandro
4
Filistrucchi, Lapo
4
Fridgeirsdottir, Kristin
4
Gijsenberg, Maarten J.
4
Golan, Amos
4
Ichihashi, Shota
4
Karp, Larry S.
4
Kort, Peter M.
4
Kultti, Klaus
4
Linnemer, Laurent
4
Peitz, Martin
4
Pekkarinen, Teemu
4
Perloff, Jeffrey M.
4
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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1
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European journal of operational research : EJOR
23
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
International journal of production economics
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Economics letters
5
Information economics and policy : IEP
5
Journal of economics & management strategy : JEMS
5
RAIRO / Operations research
5
Discussion paper / University of British Columbia, Department of Economics
4
Discussion papers / CEPR
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of marketing
4
Journal of retailing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Discussion paper
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Games and economic behavior
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
NET Institute Working Paper
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
The review of economic studies
3
Tourism economics : the business and finance of tourism and recreation
3
Working paper
3
CIE discussion papers
2
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
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ECONIS (ZBW)
485
Showing
1
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10
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485
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1
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
3
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
4
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
5
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
6
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
7
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
Der Einfluss der Marktstellung auf die Anzeigen- und Vertriebspreise regionaler Tageszeitungen
Nienstedt, Heinz-Werner
;
Proner, Patrick
;
Scherer, Joerg
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 6-18
Persistent link: https://www.econbiz.de/10003779519
Saved in:
9
Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten : eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes
Gieseking, Thomas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851474
Saved in:
10
When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497834
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