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Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10003340386
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Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther - In: Journal of marketing 81 (2017) 2, pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin; Dong, Xiaodan; Mantrala, Murali K.; … - In: Journal of business research : JBR 83 (2018), pp. 215-228
Persistent link: https://www.econbiz.de/10011802570