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~subject:"Preismanagement"
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Preismanagement
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Journal of business research : JBR
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The influence of seller strategy on the winning price in online auctions : a moderated mediation model
Reynolds, Kristy E.
;
Gilkeson, James H.
;
Niedrich, Ronald W.
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10003915812
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
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